Monday, 8 October 2012

Local Search Engine Marketing To Improve Your Local Business

Annzo Corp: Did you run a local business and would like to only get local customers on your website?
Yes, it is possible. You can put emphasis on local search engine marketing to provide the necessary support.
For a long time it was a big problem for websites, small business owners. Many of them used to get more global visitors than local. Conversion rate were poor and so was the sale. You have to remember that the service is not about a few pages. And if you want to run an e-commerce site, you need to invest a lot on support facilities.
Even if you outsource SEO and other promotional and backend support jobs to third persons for the lesser amount, wasteful were always huge. The best solution for the optimal use of money is to put emphasis on local search engine marketing.
What is local search engine marketing?
Before going to the point, the local search engine marketing, let us find out what is local search. You can call it an extended and revised version of the Yellow Pages where you can search for local service providers.

Major search engines such as Google (maps), Yahoo, MSN and Ask are now allowing visitors to search for local services or products in this village. You can also modify the Search in respect of the location (zip code, area, etc.). In fact, some of the major search engines are also provide the solution to physically locate the supplier in a map to make life easier for visitors.
And the recent trend shows that local search is becoming more and more popular.
So how to optimize to improve search engine ranking position for local customers?
You should perform regular search engine optimization tips like proper keyword research, quality content with appropriate SEO keywords, good navigation, etc. However, to put the right emphasis on the spot when writing content or site optimization. For example, if the target keyword is SEO and want to target a local market in Florida or Ft Lauderdale, you can write Florida Ft Lauderdale SEO copy body, H1, title, Meta, etc. You can create different pages for different locations.
Don't forget to host your site on the local server and the book country specific domain (e.g. if you are from the Canada).
Add your company to the various directories of the engine. For example, navigate to and click on the "Add or edit your business", and then fill in all the required information. You need to follow almost similar process to get listed in other search engines such as Yahoo, MSN and ask. Most of them are free and don't forget to link to your site.
Download links from local directories and portals.
When you link from others, try to use the name of a location by using the keyword as anchor text.
Participation in the local discussion forum and links to download with the signature.
The best way to get some local links is to donate some amount to local charitable trust and in return get a link from their website.

Don't forget to mention that a detailed address on the contact page or home page. You can also integrate Google maps in this page, to indicate the precise location of the Office.
Point some outbound links to some authoritative local websites. It can help in the creation of the local environment for the site, and may send signals similar to the search engines.
Do not forget to include your friends and family members to promote the website. If the search engines find out that the site is collected from various locations, such as Florida or Ft Lauderdale, and if there are refunds are stressing in content, it will definitely help your site rank better in the search for local users.
 Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corp also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.

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