Annzo
Corp: Did you run a local business and would like to only get
local customers on your website?
Yes, it is possible. You can put emphasis on local search
engine marketing to provide the necessary support.
For a long time it was a big problem for websites, small
business owners. Many of them used to get more global visitors than local.
Conversion rate were poor and so was the sale. You have to remember that the
service is not about a few pages. And if you want to run an e-commerce site,
you need to invest a lot on support facilities.
Even if you outsource SEO and other promotional and
backend support jobs to third persons for the lesser amount, wasteful were
always huge. The best solution for the optimal use of money is to put emphasis
on local search engine marketing.
What is local search engine marketing?
Before going to the point, the local search engine
marketing, let us find out what is local search. You can call it an extended
and revised version of the Yellow Pages where you can search for local service
providers.
Major search engines such as Google (maps), Yahoo, MSN
and Ask are now allowing visitors to search for local services or products in
this village. You can also modify the Search in respect of the location (zip
code, area, etc.). In fact, some of the major search engines are also provide
the solution to physically locate the supplier in a map to make life easier for
visitors.
And the recent trend shows that local search is becoming
more and more popular.
So how to optimize to improve search engine ranking
position for local customers?
You should perform regular search engine optimization
tips like proper keyword research, quality content with appropriate SEO
keywords, good navigation, etc. However, to put the right emphasis on the spot
when writing content or site optimization. For example, if the target keyword
is SEO and want to target a local market in Florida or Ft Lauderdale, you can
write Florida Ft Lauderdale SEO copy body, H1, title, Meta, etc. You can create
different pages for different locations.
Don't forget to host your site on the local server and
the book country specific domain (e.g. http://www.yourwebsitename.ca if you are from the Canada).
Add your company to the various directories of the
engine. For example, navigate to and click on the "Add or edit your
business", and then fill in all the required information. You need to
follow almost similar process to get listed in other search engines such as
Yahoo, MSN and ask. Most of them are free and don't forget to link to your
site.
Download links from local directories and portals.
When you link from others, try to use the name of a
location by using the keyword as anchor text.
Participation in the local discussion forum and links to
download with the signature.
The best way to get some local links is to donate some
amount to local charitable trust and in return get a link from their website.
Don't forget to mention that a detailed address on the
contact page or home page. You can also integrate Google maps in this page, to
indicate the precise location of the Office.
Point some outbound links to some authoritative local
websites. It can help in the creation of the local environment for the site,
and may send signals similar to the search engines.
Do not forget to include your friends and family members
to promote the website. If the search engines find out that the site is
collected from various locations, such as Florida or Ft Lauderdale, and if
there are refunds are stressing in content, it will definitely help your site
rank better in the search for local users.
